The McDonnell Group

The McDonnell Group delivers a unique trilogy of energy and technology focused marketing services: Research, Strategy, and Public Relations.

We provide expert insight and specialized knowledge—of the people, the trends, and the technologies unique to the utility and enterprise software markets.

With our Focus on Practical Methods™, we work closely with your executive team to deliver strategy and advisory services, research-based marketing, and public relations to help you grow and guide your business in a way few can match.
 
Smart Grid Blog

Microsoft: Hohm of The Smart Grid?

By Don McDonnell

ATLANTA – July 1, 2009 - Like the ‘big kid’ at the summer pool party doing a cannon ball, Microsoft jumped into the smart grid deep end this past week with its announcement of the Hohm energy management solution.  With fortuitous PR timing coinciding with the Department of Energy’s release of final guidance for smart grid stimulus funding, Hohm has the potential to become a market game changer in the space and positions Microsoft to splash water all over its rival Google’s Power Meter. read more...
 

"Everybody's talking about smart grid solutions these days, but The McDonnell Group brings deep, specific knowledge of this industry, and unparalleled relationships within it."
Frank Ramirez CEO
Ice Energy

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Research...
means gathering knowledge.

Our industry-focused research experts search out the answers you need to design effective strategy and to make smart business decisions.

Strategy…
means applying knowledge.

Our specialized knowledge of your vertical enhances the relevance of the information we gather. We continue working closely with your executive team, delivering advice and recommendations to help you define and achieve your goals.

Public Relations…
means spreading knowledge.

We help you share your knowledge by raising and refining your profile among industry peers and analysts, market influencers, trade and national media, and national policymakers.