Content Marketing


Content Marketing holds tremendous promise, yet many -- 53 percent in our last survey of energy marketers -- find it “very difficult” to implement.

McDonnell Group makes it easy for you to produce effective content that delivers the results you want. Two secrets of our approach:

  1. FPM – Our proven Focus on Practical Methods™ is a disciplined process that provides a roadmap to getting your message out
  2. MG baseline of knowledge accelerates the process. We draw on the cumulative knowledge of our team of 24/7 energy-focused research, marketing and public relations professionals, which means we start with an advanced baseline of core knowledge on the needs of your market and customers.

We integrate with your business and marketing strategy – or help you finalize it – and create content that meets your customers at their point of need, positioning your expertise and helping them to engage with your offerings.




Campaign Strategy & Strategic Counsel

Campaign strategy and/or strategic counsel – help set priorities, find point of entry into ongoing industry conversations, define elements



Website Content

Define strategic messaging, deliver copywriting, editing.


Industry Expert Long-Form Content

Ebooks, reports, thought leadership whitepapers, position papers, technical papers, etc. – increasingly clients need quality content that reflects market, industry, technical and business knowledge.



Research Driven Content

MG can engage your customers or markets to provide objective, informed insights that can be published in third-party reports (ideally supported with PR outreach), presented at conferences, published under the MG brand.


Social Media

Social media strategies and/or content to drive multi-platform (blogs, Twitter, LinkedIn, etc.) engagement with specialized audiences including media, customers, influencers, peers.



Customer Stories

Customer stories can be leveraged in multiple ways, such as in sales or marketing collateral, news feature stories, press releases or ghost-written magazine articles, conference speaking presentations, etc. [Example: VOC research finds happy customers willing to participate, marketing and PR develop multiple content items for publication.]


Newsletters & Email Campaigns

These communications are transformed when part of larger integrated strategy including open rates, site visits, and lead nurturing results.


  • This email address is being protected from spambots. You need JavaScript enabled to view it.

icon-callCall us at 404-583-0003