consumer

Utility Consumer Engagement

The role of the consumer has taken center stage in the smart grid era. McDonnell Group believes the time has come for true two-way communications between those who provide energy and those who consume it.

Yet, with the rise of the "prosumer," even that traditional line differentiating the two is beginning to blur -- with profound implications for utilities and consumers alike. McDonnell Group has been deeply involved in this change since its beginning, providing services that help connect consumers and utilities.

In the infancy of this newly defined relationship, we promote intelligent listening via targeted research. We help to inform R&D or go-to-market strategy to ensure development of services that matter to your consumers. We help develop strategic communications that engage wisely to prevent miscues, and promote mutually satisfactory relationships across the entire stakeholder community.

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Specialties

  • Utility Consumer Engagement
  • Smart Grid Marketing Initiatives
  • CIS and Billing
  • Energy Management, Efficiency, and Conservation

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