The Key to Content Marketing: Knowing Your Audience

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As I’ve gained more experience as a content marketer over the past few years, one thing has become exceedingly evident to me: We are all selfish people.

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Content Marketing: The Buzzword Lighting Up the Energy Industry

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We consumers are tired of traditional marketing tactics. We fast forward through commercials, skip ads on YouTube and block online ads – we do not want any fluff. However, we all want and need content that is informative, relevant and valuable.

For the utility industry, where the buying cycle is long and complex, content marketing can play a vital role in providing information to educate and put context around important decisions that can have long-term consequences.

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Meet MG! Summer 2017 Edition

It has been a busy summer at McDonnell Group! MG brought two interns on board this summer who both played an active role in providing service and value to our clients. At McDonnell Group, we are always proud of our team members who work hard every day to serve our clients. That includes our awesome interns! One of our interns, Josh Parrish, recently accepted a Marketing Coordinator role at MG.

Meet Josh Parrish!
School: Georgia College & State University
Team: Marketing
Hometown: Cumming, Georgia

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Meet MG! Summer 2017 Intern Edition

Here at McDonnell Group, we’re proud of our team members that come into work everyday ready to serve our clients. And that includes our interns! Our interns are an active part of what we do, and we are so thankful for the important role they play in helping us bring value and service to our clients.

Meet Kat Sherry!
School: University of South Carolina
Team: Public Relations
Hometown: Alpharetta, Georgia

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How Content Marketing Needs to Adjust in a ‘Fake News’ Era

Content marketing isn’t journalism, but you still need to earn your readers’ trust.

Although the origin of the phrase “fake news” goes back hundreds of years, the saying erupted into mainstream discussion recently during the 2016 presidential election. The rampant spread and reach of “fake news” articles was evident in a post-election analysis from Buzzfeed that found the top 20 “fake news” stories about the election cycle were shared 1.4 million more times than the top 20 real news stories about the election. Combine this with the 50+ “fake news” mentions on President Donald Trump’s Twitter, and it seems like we just can’t get away from “fake news.” Even Oxford Dictionary’s “Word of the Year” in 2016 was “post-truth,” a synonym of the popular phrase.

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