ENERGY BIG DATA GETS A BOOST FROM THE NATIONAL SCIENCE FOUNDATION FUNDED INNOVATION HUB

Will the rapid growth of big data just drive up energy consumption or will it end up being the source of the very solutions that drive the next big breakthrough in energy efficiency?  This is one of the many things I pondered last week at the “Applications of Analytics & Machine Learning in Energy” workshop held by the Georgia Tech/UNC co-led South Big Data Hub, an effort funded in part by grants from the National Science Foundation.

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The Results Are In: Going For the Gold

We all knew it was coming, but I didn’t want to face it.  Ready or not, the 2016 Rio Olympics have come to a close.  For a sports fan such as myself—and my husband would tell you that is an understatement—I am feeling a distinct sense of loss, unless we’re talking about sleep where I have suddenly found the two additional hours a night that mysteriously went missing two weeks ago.

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Fortifying Your Energy Brand & Building a Market Position

Having worked in marketing in this industry for many years, I have found that there is one marketing concept that often mystifies the mostly engineering-trained energy executives we work with. Competitive positioning.  Second only to that is the benefit of brand investments.  However, once the idea of competitive position is understood, the notion that branding investments can tangibly reinforce and fortify that position becomes clear quickly.

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Rate structures, DERs and the crossroads energy can't ignore

The controversy around how to integrate renewables and balance costs has been muddled with missteps so far. Utilities and regulators are struggling to find the right mix of rules that doesn’t punish one group of stakeholders for the choices of another.

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Make Events Count with Strategy & Creativity

Last week the energy industry descended on Orlando for the annual gathering of hearts, minds and large-scale installations known as Distributech.

Walking the exhibition floor, it’s easy to get swept away in the beauty, size and spectacle of exhibits.  Major players sport massive displays that dwarf their neighbors. Smaller entities fill the space with more modest displays. Countless tables offer flyers, pens and other branded materials—begging passersby to stop, listen and learn. A decidedly different approach, but who’s to say which is most effective?

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