Ready, Set, Wait: Ongoing Obstacles in Energy Storage Market Perception and Value

Reflections from ESA 2017

As marketers, we subscribe to the maxim that value is in the eye of the beholder. At the 27th Energy Storage Association conference in Denver this past week, it struck me that this very maxim is what’s holding the market back. The problem is not only one of different perspectives of value; it’s also the nature of storage solution use-cases, often based on a combination of factors or “benefit stacks” to assert their real value or impact. Yet these lack standards, transparency, and a proven market reference and regulatory framework that is widely accepted and acknowledged.

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ENERGY BIG DATA GETS A BOOST FROM THE NATIONAL SCIENCE FOUNDATION FUNDED INNOVATION HUB

Will the rapid growth of big data just drive up energy consumption or will it end up being the source of the very solutions that drive the next big breakthrough in energy efficiency?  This is one of the many things I pondered last week at the “Applications of Analytics & Machine Learning in Energy” workshop held by the Georgia Tech/UNC co-led South Big Data Hub, an effort funded in part by grants from the National Science Foundation.

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The Results Are In: Going For the Gold

We all knew it was coming, but I didn’t want to face it.  Ready or not, the 2016 Rio Olympics have come to a close.  For a sports fan such as myself—and my husband would tell you that is an understatement—I am feeling a distinct sense of loss, unless we’re talking about sleep where I have suddenly found the two additional hours a night that mysteriously went missing two weeks ago.

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Fortifying Your Energy Brand & Building a Market Position

Having worked in marketing in this industry for many years, I have found that there is one marketing concept that often mystifies the mostly engineering-trained energy executives we work with. Competitive positioning.  Second only to that is the benefit of brand investments.  However, once the idea of competitive position is understood, the notion that branding investments can tangibly reinforce and fortify that position becomes clear quickly.

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Rate structures, DERs and the crossroads energy can't ignore

The controversy around how to integrate renewables and balance costs has been muddled with missteps so far. Utilities and regulators are struggling to find the right mix of rules that doesn’t punish one group of stakeholders for the choices of another.

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