4 Best Practices When Pitching Energy Journalists

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At times, pitching reporters can feel like cold calling – a relentless, time-consuming practice that sometimes yields little results. Though, it is important to remember that media outreach, when done properly, provides value to journalists, their publication and its readers.

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Influencing Through Media In Energy

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In today’s digital world, marketers now have unlimited opportunities to influence their consumers. With such wide-ranging options, it can be difficult to choose which avenues can help develop an effective media strategy. Owned, paid and earned media are all powerful in their own right, and they can be utilized in one-off cases or in a holistic way as key components of your integrated marketing mix.

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Trends in Utility Consumer Engagement

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The relationship between utilities and their consumers has evolved greatly over the past decade. Utilities are moving beyond just the core foundation emphasis on delivering cost-effective and reliable power, water and gas services to also providing consumers with new programs and choices based on individual interests and needs. A few examples of these new choices provided to consumers include options to match their demand with renewable generation, the ability to engage in digital pre-pay programs, real-time outage alerts and the deployment of energy efficiency marketplaces where consumers can shop for energy efficiency equipment to gain rebates and energy savings.

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Meet MG's Spring 2019 Intern!

Here at McDonnell Group, we’re proud of our team members that come into work everyday ready to serve our clients. And that includes our interns! Our interns are an active part of what we do, and we are so thankful for the important role they play in helping us bring value and service to our clients.

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5 Ways PR Matters More Than Ever in Today's Energy Landscape


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The essence of classical public relations has always been about trust and strong relationships with journalists. It takes time to know specific reporter’s beats and the editorial perspective and focus of each publication as well as to know the industry and understand what constitutes real news. These priorities are unchanged, as is the goal of gaining a share of voice for the client through coverage that is accurate and rooted in a deep understanding of the topic.

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