Make Events Count with Strategy & Creativity

Last week the energy industry descended on Orlando for the annual gathering of hearts, minds and large-scale installations known as Distributech.

Walking the exhibition floor, it’s easy to get swept away in the beauty, size and spectacle of exhibits.  Major players sport massive displays that dwarf their neighbors. Smaller entities fill the space with more modest displays. Countless tables offer flyers, pens and other branded materials—begging passersby to stop, listen and learn. A decidedly different approach, but who’s to say which is most effective?

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Analytics vendors, you’ve got company – and other musings from DistribuTECH 2016

“So what do you guys do?”

“Analytics.”

Over and over, this was the answer among those I met and chatted with at DistribuTECH 2016. There were companies doing meter data analytics, operational data analytics, asset lifecycle analytics and more. There were those doing analytics in real-time, analytics over extended time, those doing predictive analytics.

Yup, from my conversations, analytics was big this year. I ran a quick TweetReach report and learned that more than 1.1 million Twitter impressions were created using the #DTECH2016 hashtag together with the word “analytics” during the conference week.  Now those are just the stats from 76 contributors – out of probably over ten thousand attendees – but still…!

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The Suite Divide

As we have spent the last months diving deep into the data from our annual B2B Energy & Utility Marketing Benchmark Study that points to the importance of a marketing plan, you had to know that we'd eventually address the issue of executive alignment.  While the study does not directly ask our industry marketers about it, the data leads a breadcrumb trail directly to the alignment doorstep.  

 

So how big of a deal is it?  We started digging, and the answer--as you can see below--is, well, BIG.

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Three Takes on the Balanced Energy Future

We all face dilemmas in life. Last month, I spent two full days in Washington, D.C. addressing a trilemma: how does our electric power industry balance the sometimes conflicting, yet equally vital, goals of ensuring that our electricity becomes more affordable, reliable, and clean? This "energy trilemma" framed two days of engaging and spirited discussions among industry and policy leaders at the 8th Utility of the Future Leadership Forum (UofF) hosted by DNV GL.

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If You Build It

Last week, we looked at data from the latest MG B2B Marketing Benchmark Report showing the undeniable relationship of a documented marketing strategy and plan and overall marketing success.  So knowing that you need to have one is great, but where do you get started?

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