The Results Are In: Going For the Gold
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- Created on 23 August 2016
- Written by Paige Besson
We all knew it was coming, but I didn’t want to face it. Ready or not, the 2016 Rio Olympics have come to a close. For a sports fan such as myself—and my husband would tell you that is an understatement—I am feeling a distinct sense of loss, unless we’re talking about sleep where I have suddenly found the two additional hours a night that mysteriously went missing two weeks ago.
Fortifying Your Energy Brand & Building a Market Position
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- Created on 24 May 2016
- Written by Don McDonnell
Having worked in marketing in this industry for many years, I have found that there is one marketing concept that often mystifies the mostly engineering-trained energy executives we work with. Competitive positioning. Second only to that is the benefit of brand investments. However, once the idea of competitive position is understood, the notion that branding investments can tangibly reinforce and fortify that position becomes clear quickly.
Rate structures, DERs and the crossroads energy can't ignore
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- Created on 05 April 2016
- Written by Don McDonnell
The controversy around how to integrate renewables and balance costs has been muddled with missteps so far. Utilities and regulators are struggling to find the right mix of rules that doesn’t punish one group of stakeholders for the choices of another.
Make Events Count with Strategy & Creativity
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- Created on 18 February 2016
- Written by Patrice Meadows
Last week the energy industry descended on Orlando for the annual gathering of hearts, minds and large-scale installations known as Distributech.
Walking the exhibition floor, it’s easy to get swept away in the beauty, size and spectacle of exhibits. Major players sport massive displays that dwarf their neighbors. Smaller entities fill the space with more modest displays. Countless tables offer flyers, pens and other branded materials—begging passersby to stop, listen and learn. A decidedly different approach, but who’s to say which is most effective?
Analytics vendors, you’ve got company – and other musings from DistribuTECH 2016
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- Created on 16 February 2016
- Written by Nancy Broe
“So what do you guys do?”
“Analytics.”
Over and over, this was the answer among those I met and chatted with at DistribuTECH 2016. There were companies doing meter data analytics, operational data analytics, asset lifecycle analytics and more. There were those doing analytics in real-time, analytics over extended time, those doing predictive analytics.
Yup, from my conversations, analytics was big this year. I ran a quick TweetReach report and learned that more than 1.1 million Twitter impressions were created using the #DTECH2016 hashtag together with the word “analytics” during the conference week. Now those are just the stats from 76 contributors – out of probably over ten thousand attendees – but still…!
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