Is the Digital Power Clock a Blinking Countdown?

This is the fourth of five blog posts in a series discussing the implications of the Annual Global Utility Evolution Benchmarking Study.

Oh snap. It's that morning moment we all dread. The clocks are blinking. The power went out and time's running out on getting the kids to the bus stop or making that morning meeting at work. No time to match socks today! For those of us who haven't made the "shift" to battery storage already via alarms set by smart phone, this is a scene that we all dread.

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Here Comes the Sun. There goes the Utility?

This is the second of five blog posts in a series discussing the implications of the Annual Global Utility Evolution Benchmarking Study.http://www.themcdonnellgroup.com/smart-grid-blog/bridging-the-digital-divide-between-utilities-and-their-customers.html#sthash.I0D1t2xi.dpufThis is the second of five blog posts in a series discussing the implications of the Annual Global Utility Evolution Benchmarking Study.

This is the third of five blog posts in a series discussing the implications of the Annual Global Utility Evolution Benchmarking Study.

Solar has become a disruptive force in the U.S. electricity industry. Thanks to its affordability to consumers and aided by federal, regional regulatory, and financial incentives, 2014 brought huge growth in adaption of solar energy, according to the latest report from the U.S. Energy Information Administration (EIA). "Expressed as a percentage, solar grew by a stunning 103 percent, and wind by over 8 percent," wrote Chris Mooney in the Washington Post on March 9, 2015. As a result, utilities today find the future era of distributed energy resources has come upon them quickly.

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Bridging The Digital Divide Between Utilities and Their Customers

This is the second of five blog posts in a series discussing the implications of the Annual Global Utility Evolution Benchmarking Study.

People are more mobile and more socially and digitally connected than ever before. The connected consumer is an empowered one who has choice and access and therefore can demand transparency, price competitiveness, and new levels of service. Customers are becoming involved and active participants with their utilities instead of simply being bystanders paying bills. A 2014 Deloitte Energy Consumer Survey conducted 1,500 online interviews and found that 75% of consumers are now committed to being informed and consider themselves aware of national energy issues.

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Modeling the Future of the Utility Industry

This is the first of five blog posts in a series discussing the implications of the Annual Global Utility Evolution Benchmarking Study.

Augmented reality technology based on 3D modeling and visualization tools will have a profound impact on the energy and utility industry in coming years.

Impacts of technological change on the utility industry were highlighted by Dr. Michio Kaku, a futurist, best-selling author, and keynote speaker at DistribuTECH in February 2015. The driver for technological change, according to Dr. Kaku, is the continuing onslaught of Moore's Law, which "simply says that computer power doubles about every 18 months."1

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Energy & Utility Marketers, Let Me Be Brief

Over the past few weeks, we have been enjoying some lively discussions here in the agency around the role, need and general requirements of the creative brief. In case you don't know, that is the document that defines the situation and guides and informs all creative work. In all my years on the corporate side of marketing in our industry, I was never once brought into the creative process or even presented with a creative brief by any of my agencies. Yet, the absence of this brief can cause great angst and consternation for all involved later in the creative process.

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