The Suite Divide

As we have spent the last months diving deep into the data from our annual B2B Energy & Utility Marketing Benchmark Study that points to the importance of a marketing plan, you had to know that we'd eventually address the issue of executive alignment.  While the study does not directly ask our industry marketers about it, the data leads a breadcrumb trail directly to the alignment doorstep.  


So how big of a deal is it?  We started digging, and the answer--as you can see below--is, well, BIG.


Three Takes on the Balanced Energy Future

We all face dilemmas in life. Last month, I spent two full days in Washington, D.C. addressing a trilemma: how does our electric power industry balance the sometimes conflicting, yet equally vital, goals of ensuring that our electricity becomes more affordable, reliable, and clean? This "energy trilemma" framed two days of engaging and spirited discussions among industry and policy leaders at the 8th Utility of the Future Leadership Forum (UofF) hosted by DNV GL.


If You Build It

Last week, we looked at data from the latest MG B2B Marketing Benchmark Report showing the undeniable relationship of a documented marketing strategy and plan and overall marketing success.  So knowing that you need to have one is great, but where do you get started?


Any Road Will Just Not Do

The actual exchange between Alice and Cheshire Cat goes like this:

"Would you tell me, please, which way I ought to go from here?"
"That depends a good deal on where you want to get to," said the Cat.
"I don't much care where—" said Alice.
"Then it doesn't matter which way you go," said the Cat.


Barriers to Marketing Success

I have a stack of pristine, unopened Wall Street Journals sitting on the table in my office. Just yesterday someone asked why. It's simple really. I have no time to read in the morning as I'm waking up the house, getting breakfast and lunches ready, dogs fed, and kids out the door to school. So, as I roll out of the driveway at 6:45 am, I pick the paper up and bring it here to the office on the off chance that I get even five minutes during my day to scan the "What's News" column on the front page. It rarely happens, hence my beautiful pile.


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