Barriers to Marketing Success

I have a stack of pristine, unopened Wall Street Journals sitting on the table in my office. Just yesterday someone asked why. It's simple really. I have no time to read in the morning as I'm waking up the house, getting breakfast and lunches ready, dogs fed, and kids out the door to school. So, as I roll out of the driveway at 6:45 am, I pick the paper up and bring it here to the office on the off chance that I get even five minutes during my day to scan the "What's News" column on the front page. It rarely happens, hence my beautiful pile.

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Where Are Our Visionaries? Can You Become One?

This is the last of our five blog posts in a series discussing the implications of the Annual Global Utility Evolution Benchmarking Study.

What does it take to be a visionary? As we think about the lessons we have learned from our Global Utility Evolution research for Autodesk, some of the participants' comments regarding the transition from the old electric utility industry model to the new one were visionary in their character. What is the "net net" you may ask? Their comments had some stark contrasts and replies from all participants thematically showed the following key observation and the following stark, related fact:

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Is the Digital Power Clock a Blinking Countdown?

This is the fourth of five blog posts in a series discussing the implications of the Annual Global Utility Evolution Benchmarking Study.

Oh snap. It's that morning moment we all dread. The clocks are blinking. The power went out and time's running out on getting the kids to the bus stop or making that morning meeting at work. No time to match socks today! For those of us who haven't made the "shift" to battery storage already via alarms set by smart phone, this is a scene that we all dread.

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Here Comes the Sun. There goes the Utility?

This is the second of five blog posts in a series discussing the implications of the Annual Global Utility Evolution Benchmarking Study.http://www.themcdonnellgroup.com/smart-grid-blog/bridging-the-digital-divide-between-utilities-and-their-customers.html#sthash.I0D1t2xi.dpufThis is the second of five blog posts in a series discussing the implications of the Annual Global Utility Evolution Benchmarking Study.

This is the third of five blog posts in a series discussing the implications of the Annual Global Utility Evolution Benchmarking Study.

Solar has become a disruptive force in the U.S. electricity industry. Thanks to its affordability to consumers and aided by federal, regional regulatory, and financial incentives, 2014 brought huge growth in adaption of solar energy, according to the latest report from the U.S. Energy Information Administration (EIA). "Expressed as a percentage, solar grew by a stunning 103 percent, and wind by over 8 percent," wrote Chris Mooney in the Washington Post on March 9, 2015. As a result, utilities today find the future era of distributed energy resources has come upon them quickly.

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Bridging The Digital Divide Between Utilities and Their Customers

This is the second of five blog posts in a series discussing the implications of the Annual Global Utility Evolution Benchmarking Study.

People are more mobile and more socially and digitally connected than ever before. The connected consumer is an empowered one who has choice and access and therefore can demand transparency, price competitiveness, and new levels of service. Customers are becoming involved and active participants with their utilities instead of simply being bystanders paying bills. A 2014 Deloitte Energy Consumer Survey conducted 1,500 online interviews and found that 75% of consumers are now committed to being informed and consider themselves aware of national energy issues.

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