If You Build It

Last week, we looked at data from the latest MG B2B Marketing Benchmark Report showing the undeniable relationship of a documented marketing strategy and plan and overall marketing success.  So knowing that you need to have one is great, but where do you get started?


Any Road Will Just Not Do

The actual exchange between Alice and Cheshire Cat goes like this:

"Would you tell me, please, which way I ought to go from here?"
"That depends a good deal on where you want to get to," said the Cat.
"I don't much care where—" said Alice.
"Then it doesn't matter which way you go," said the Cat.


Barriers to Marketing Success

I have a stack of pristine, unopened Wall Street Journals sitting on the table in my office. Just yesterday someone asked why. It's simple really. I have no time to read in the morning as I'm waking up the house, getting breakfast and lunches ready, dogs fed, and kids out the door to school. So, as I roll out of the driveway at 6:45 am, I pick the paper up and bring it here to the office on the off chance that I get even five minutes during my day to scan the "What's News" column on the front page. It rarely happens, hence my beautiful pile.


Where Are Our Visionaries? Can You Become One?

This is the last of our five blog posts in a series discussing the implications of the Annual Global Utility Evolution Benchmarking Study.

What does it take to be a visionary? As we think about the lessons we have learned from our Global Utility Evolution research for Autodesk, some of the participants' comments regarding the transition from the old electric utility industry model to the new one were visionary in their character. What is the "net net" you may ask? Their comments had some stark contrasts and replies from all participants thematically showed the following key observation and the following stark, related fact:


Is the Digital Power Clock a Blinking Countdown?

This is the fourth of five blog posts in a series discussing the implications of the Annual Global Utility Evolution Benchmarking Study.

Oh snap. It's that morning moment we all dread. The clocks are blinking. The power went out and time's running out on getting the kids to the bus stop or making that morning meeting at work. No time to match socks today! For those of us who haven't made the "shift" to battery storage already via alarms set by smart phone, this is a scene that we all dread.


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