A Fence that Makes Cents

The McDonnell Group office is located in Roswell, a suburb just outside the hustle and bustle of Atlanta, Georgia. To some, this may seem like just another town where people go about their day; grocery shopping, driving their kids to soccer practice, and picking up dry cleaning. But our team sees the beauty in many of the shops and restaurants along Canton Street. In the afternoon it may appear like a sleepy little town, but at night the shops and restaurants come alive with people sipping on drinks and enjoying the abundance of dining options available.


The 5 Energy Hashtags Defined for the Electric Power Industry

Right now there are plenty of conversations happening on social media around energy and renewables. And if you are participating, or want to participate, to engage a particular audience or get your company noticed, you need to know about hashtags. Hashtags, used on Twitter and Facebook, help extend your brand reach and increase engagement with your target audiences by allowing people interested in those topics to follow your conversation.


Summer Reading Essentials 2014

It's that time again! The summer is (sadly) coming to a close and the kids are scrambling to finish their summer reading lists just in time for school to start. Fortunately, those assigned reading days are behind us! However, since a little summer reading never hurt anyone, we've compiled a list of outstanding books that range in expertise from social media, to branding, all the way to PR and data management. Check out one (or all) of our recommendations and let us know what you think!


Will 2014 Be The Year That Energy Marketing Gets Personal?

Two very different energy companies with entirely different operating models, business strategies and core business philosophies have one thing very much in common: both NRG Energy (NYSE:NRG) and Southern Company (NYSE: SO) are making energy marketing very personal.


New Data for the System Adoption Curves: Implications for Utility Industry Marketers

Utility market tea leaves are getting a bit harder to read these days. The FERC 2013 Demand Response & Advanced Metering report, released this week, not only reflects that fact, but also provides important data for marketers updating their models and plans for 2014. This blog provides a quick snap shot of the 38 page report.


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