ATLANTA (March 27, 2013) – McDonnell Group, Inc., the leading integrated marketing firm for the energy industry, welcomes Penny McIntyre to its advisory board. Founded in 2005, McDonnell Group provides its clients with competitive advantage and long-term market leadership by building powerful brands and positioning them for success. McIntyre's appointment to the board reflects the increasing consumerization of the energy industry and McDonnell Group's expanding role in supporting greater engagement with energy consumers.
"We're thrilled to welcome Penny to our advisory board," said Don McDonnell, CEO of McDonnell Group. "Her widely respected global leadership in consumer marketing will enhance our increasing involvement in customer-engagement in the energy industry, as we adapt to the needs of the industry and our clients."
McIntyre brings extensive knowledge of the consumer goods industry, with more than 25 years of executive experience at Fortune 500 companies including internationally recognized brands such as Newell Rubbermaid, The Coca-Cola Company and SC Johnson Wax.
She has been repeatedly recognized for her efforts in business and employee diversity, winning accolades such as The Agenda Diversity 100's List of Top Diversity Board Candidates and the Business-to-Business Magazine's Women of Excellence Award.
Penny McIntyre added, "McDonnell Group is actively bridging the gap between utilities and their customers, turning a keen focus towards engaging consumers in two-way dialogue. I look forward to supporting and advising them in their role in this important and historic industry transformation."