Atlanta based integrated marketing firm to conduct first ever benchmark study aimed to increase performance for B2B energy industry marketers
ATLANTA (Nov. 13, 2013) – McDonnell Group, the leading integrated marketing firm for the energy industry, today launches the first ever marketing program benchmark study for the B2B energy industry.
The report will be created from a confidential survey completed by industry marketing executives. Until now, B2B energy marketers relied only on general B2B benchmarks that don't reflect the unique nature of this specific industry. The expert's input will provide meaningful and quantifiable information that provides a better understanding of what drives successful marketing programs. A copy of the study will be available only to research participants.
"With the launch our benchmark study, McDonnell Group has the opportunity to make significant breakthroughs for the B2B energy industry," said McDonnell Group CEO Don McDonnell. "Our goal is for participants to use the study to improve their marketing performance and achieve better results for their companies."
Founded in 2005, McDonnell Group provides its clients with competitive advantage and long-term market leadership by building powerful brands and positioning them for success. To learn more about the McDonnell Group please visit www.themcdonnellgroup.com and follow them on Twitter @mcdonnellgroup.
About McDonnell Group
As the leading integrated marketing firm for the energy industry, McDonnell Group has been creating value for clients while transforming the efficiency of the industries we serve since we opened our doors in 2005. We give our clients competitive advantage and long-term market leadership by building powerful brands and positioning them for success. Serving companies from startups to members of the Fortune 500, McDonnell Group is privately owned and based in Roswell, Georgia.