ATLANTA (Oct. 9, 2014) – McDonnell Group, the premier energy industry marketing agency, has launched the second annual B2B Marketing Benchmark Study, the only study of its kind for the energy and utility industry in its continued effort to help marketers increase their performance and drive value for their companies.
The study, which is a strategic benchmarking effort focused on finding best practices and where the best marketing performance is being achieved, aims to achieve a better understanding of what drives successful marketing programs in order to better connect with customers, identify those areas where marketers can make improvements and gain a competitive edge for their companies.
"Our industry is experiencing a significant amount of change in a fairly short time frame, " said McDonnell Group EVP and managing director, Paige Besson. "As such, our marketers are faced with new challenges and opportunities to use strategy and tactics at their disposal to make significant impacts on their companies' market positions and bottom lines. All marketers know the value of having data to inform decisions, so having this benchmark report is yet another way to fuel their impact."
The survey dives into all aspects of a company's marketing program, from strategy and budgeting, to tactics used and metrics employed. A summary of the 2013 results were featured in the Q3 issue of Utility Horizons.
The 2014 survey, accessible here, will only be open for four weeks. Energy and utility marketers are encouraged to participate to gain critical insight into elevating their marketing impact and effectiveness.
About McDonnell Group
As the leading integrated marketing firm for the energy industry, McDonnell Group has been creating value for clients while transforming the efficiency of the industries we serve since we opened our doors in 2005. We give our clients competitive advantage and long-term market leadership by building powerful brands and positioning them for success. Serving companies from startups to members of the Fortune 500, McDonnell Group is privately owned and based in Roswell, Georgia.