Energy Executive Hugo van Nispen Joins McDonnell Group Advisory Board

ATLANTA (July 21, 2015)McDonnell Group, Inc., the leading integrated marketing firm for the energy industry, welcomes Hugo van Nispen to its advisory board. Founded in 2005, McDonnell Group provides its clients with competitive advantage and long-term market leadership by building powerful brands and positioning them for success. Previously van Nispen led KEMA USA as the North American business unit chief through a period of rapid growth and transformation from a technology-focused consulting niche firm into a full-service strategic business consultancy with more than $200M in sales. He later led the combined energy business consulting unit through a merger with GL forming DNV GL, now a global leader with more than 16,000 employees worldwide.

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Industry Business Leader Ali Vojdani Joins McDonnell Group Advisory Board

ATLANTA (April 2, 2015)McDonnell Group, Inc., the leading integrated marketing firm for the energy industry, welcomes Ali Vojdani to its advisory board. Founded in 2005, McDonnell Group provides its clients with competitive advantage and long-term market leadership by building powerful brands and positioning them for success.

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New Report Sheds Light on Utility Industry’s Preparedness for Change Over the Next Ten Years

ATLANTA (Feb. 17, 2015) – McDonnell Group, the premier energy industry marketing agency, recently published the 2014 Global Utility Evolution Benchmarking Study, commissioned by Autodesk, providing insight into the utility industry's preparedness over the next ten years in view of the changing utility landscape.
In addition to capturing executive-level utility data about topline industry issues, the report also looks ahead, tracking the progress of an industry in the midst of transformation and exploring the influx of changes in technology, regulation and energy capital markets.

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Don McDonnell to Moderate Utility CEO Panel at Electric Light & Power Executive Conference

ATLANTA (Jan. 28, 2015) Chief executive officer, Don McDonnell of McDonnell Group, Inc., a leading integrated marketing firm for the energy industry, will be moderating a panel session at the Electric Light & Power Executive Conference.

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McDonnell Group Launches Second Annual B2B Marketing Benchmark Study

 

ATLANTA (Oct. 9, 2014) – McDonnell Group, the premier energy industry marketing agency, has launched the second annual B2B Marketing Benchmark Study, the only study of its kind for the energy and utility industry in its continued effort to help marketers increase their performance and drive value for their companies.

The study, which is a strategic benchmarking effort focused on finding best practices and where the best marketing performance is being achieved, aims to achieve a better understanding of what drives successful marketing programs in order to better connect with customers, identify those areas where marketers can make improvements and gain a competitive edge for their companies.

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