ATLANTA (Oct. 9, 2014) – McDonnell Group, the premier energy industry marketing agency, has launched the second annual B2B Marketing Benchmark Study, the only study of its kind for the energy and utility industry in its continued effort to help marketers increase their performance and drive value for their companies.
The study, which is a strategic benchmarking effort focused on finding best practices and where the best marketing performance is being achieved, aims to achieve a better understanding of what drives successful marketing programs in order to better connect with customers, identify those areas where marketers can make improvements and gain a competitive edge for their companies.
Energy industry agency launches annual study to benchmark global utility evolution in the face of emerging trends
ATLANTA (Sept. 23, 2014) – McDonnell Group, the premier energy marketing and research agency, begins a global utility research study this month to shed light on the industry's preparedness to address change in the coming years.
Atlanta based integrated marketing firm to conduct first ever benchmark study aimed to increase performance for B2B energy industry marketers
ATLANTA (Nov. 13, 2013) – McDonnell Group, the leading integrated marketing firm for the energy industry, today launches the first ever marketing program benchmark study for the B2B energy industry.
ATLANTA (March 27, 2013) – McDonnell Group, Inc., the leading integrated marketing firm for the energy industry, welcomes Penny McIntyre to its advisory board. Founded in 2005, McDonnell Group provides its clients with competitive advantage and long-term market leadership by building powerful brands and positioning them for success. McIntyre's appointment to the board reflects the increasing consumerization of the energy industry and McDonnell Group's expanding role in supporting greater engagement with energy consumers.
McDonnell Group, Inc. Expands Integrated Marketing Services to Serve Changing Needs of Energy Industry
ATLANTA (March 19, 2013) – McDonnell Group, Inc., the leading integrated marketing firm for the energy industry, today announced a complete refresh, rebrand, and expansion of service offerings to create increased value for customers. The changes are the result of an extensive customer survey and the changing needs of the energy industry.