- Created on 04 November 2015
- Written by Paige Besson
As we have spent the last months diving deep into the data from our annual B2B Energy & Utility Marketing Benchmark Study that points to the importance of a marketing plan, you had to know that we'd eventually address the issue of executive alignment. While the study does not directly ask our industry marketers about it, the data leads a breadcrumb trail directly to the alignment doorstep.
So how big of a deal is it? We started digging, and the answer--as you can see below--is, well, BIG.
Most of you are in the middle of the planning process for next year, so what can you do about this now to make your planning, your job, and your company as effective as possible? In the coming weeks, we are going to present you with a slightly different look at alignment and the critical conversations that must take place to get you and your executives there.
Until then, download your copy of the research today: