Branding and Integrated Marketing
The work we did on our own brand was, of course, very personal, and still excites us to this day. From a tough examination of our corporate goals, strategy and positioning, to messaging, brand personality, and ultimately brand identity, we painstakingly worked through each step of our process to come up with a brand that authentically represents who we are and tells our story at a glance. We have since taken the brand and integrated it through every communication touchpoint in our business.
Our brand personality is dominated by the Sage brand archetype and supplemented by the Creator archetype. Considering our years of experience in the energy and utility industry and our deep commitment to market research and data-driven strategy and programs, the visual elements of our brand take inspiration from the art of data visualization.